Skewix sits between your data pipelines and your BI tools to automatically detect and explain ad spend discrepancies across platforms.
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AI Analysis: This discrepancy is highly likely caused by attribution window differences. Meta Ads defaults to a 7-day click / 1-day view window, while Google Ads relies on click-based attribution. We recommend aligning the attribution windows in both platforms to 7-day click only for an accurate comparison.
Everything you need to ensure your marketing spend is accurate across all your platforms.
Connect Google Ads, Meta, GA4 and more. We automatically pull, normalize, and store your data in a lightning-fast ClickHouse warehouse.
Set custom variance thresholds. Skewix automatically compares spend, impressions, and conversions across platforms to flag anomalies.
Stop scratching your head. Our GPT-4o powered engine analyzes discrepancies and gives you actionable, plain-English root causes.
"Timezone mismatch between Google Ads (PST) and Meta (UTC) causing 4-hour data lag..."
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Three simple steps to complete data accuracy.
Link your marketing platforms in seconds with secure OAuth. We support Google Ads, Meta, GA4, LinkedIn, TikTok, and more.
Our AI engine automatically compares metrics across platforms and flags discrepancies that exceed your threshold.
Get plain-English explanations for every variance. Understand root causes and take action with confidence.
No hidden fees. No volume limits. Just accurate data.
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See what our customers have to say.
"Skewix helped us identify $47,000 in ad spend discrepancies in our first week. The AI explanations are incredibly accurate."
Jessica Miller
VP of Growth, TechFlow Inc.
"We used to spend hours manually reconciling data. Now it happens automatically and we get clear explanations for every variance."
David Chen
Marketing Ops Manager, ScaleUp
"The best investment we made this year. Caught a major attribution issue that was costing us $12K/month."
Sarah Thompson
CMO, DataDrive
Join 500+ marketing teams who trust Skewix to catch discrepancies before they become problems.